When I was approached to produce a campaign on treatment options for Diabetic Macular Edema (DME), I had to quickly get up to speed on the condition. I believe in fully understanding the subject before diving into any project. The real challenge came when WebMD mentioned that they preferred an in-person interview with a DME specialist. While virtual interviews were easier to arrange, I was committed to delivering the client's vision. After navigating several obstacles, I found the right doctor, and the campaign came together smoothly. The entire process was a rewarding blend of resilience and learning.