This project began when I was filming a commercial at Palm Health's facility for another client. A Palm Health team member noticed my team’s workflow and the quality of the content we produced, which quickly led to a collaboration. Taking place in my hometown of St. Louis, Missouri, our goal for this project was to raise awareness about Palm Health's services and amenities. Given the premium nature of their offerings, we needed to craft a compelling message that would attract new clients, both to their physical location and online presence.

Midway through production, the company underwent a major change that significantly impacted the direction of the project. Nevertheless, we delivered a comprehensive media package, including photography, print, and video content. Shortly after the campaign launched, I received numerous emails from new clients who had joined Palm Health as a direct result of our marketing efforts. This project was incredibly rewarding, both creatively and in terms of measurable impact.