Automate Smarter, Engage Better
At the start of this project, we realized our biggest challenge was setting our client apart from their competitors, as many saw them as just another DM automation company. In reality, their unique blend of AI and automation allows for personalized customer engagement at scale. Our mission was to showcase this distinction in a fun and accessible way.
I decided to approach half of the campaign using “with and without” comparisons, while also developing a character to represent the AI. From ideation to sketches, to a fully realized 3D model with voiceover, we built a personality that captured the essence of their unique offering. Though the client was initially hesitant due to past experiences, they ended up loving the final creative. It was a rewarding process that demonstrated the power of collaboration and innovative storytelling.
i wanted every part of the robot rigged to ensure flexibility.
Here is our robot fully rigged.
