I had a blast creating the launch campaign for our client’s new Blue Razz Chiller flavor! Our challenge was to craft an engaging strategy that included a landing page, special offers, creative content, and more. From ideation to execution, it was all about making this new flavor stand out in their lineup. The challenge was making sure we stick to the GET SH*T DONE mantra of our client.

We also faced the challenge of designing this campaign to resonate with everyday people who often find it tough to stay energized and productive. The Blue Razz Chiller isn’t just a tasty treat—it’s a solution for those looking for a boost to get through their day. We had to ensure that our messaging appealed to this audience, highlighting how this new flavor helps keep them refreshed and motivated. By focusing on relatable content and an approachable tone, we brought the Blue Razz Chiller to life as the perfect pick-me-up for anyone who needs that extra push! Here are some of the highlights I’m most proud of from this project!